The bargain hunters are circling and retailers are stocking up for the frenzy, as one of the world’s biggest online sales – Amazon Prime Day – goes live
Australians get a head start and the longest access to the sale across the globe with 65 hours of deals.
Last year, more than $AU2.1 billion was spent over the duration of the sale.
What will the biggest Amazon Prime Day discounts be?
- Half price Amazon Devices, such as Echo Dot and Amazon Echo
- 50 per cent off fashion labels, including Adidas, Calvin Klein and Lorna Jane
- 25 per cent off tech including headphones, laptops, appliances
- 30 per cent off toys, including LEGO, Barbie, Fisher-Price and Toy Story 4
How does Amazon Prime Day work?
To access the deals, shoppers must be Amazon Prime members, which also entitles them to discounts on Amazon books, Kindle, Audible and music subscriptions.
Last year, more than $AU2.1 billion was spent over the duration of the sale. (9News)
The managing director of Melbourne-based manchester and homewares retailer Canningvale said many of their lines sold out within three hours.
“We participated in Australia’s first Amazon Prime Day (last year) and while we expected the uptick in sales, we were not expecting to sell out of the majority of our discounted products so quickly,” Jordan Prainito said.
“We saw close to a 500 per cent increase in sales.
“In regards to the next couple of days, we’ve doubled down on our stock investment in preparation for the event, which we expect to drive tremendous traffic and serious sales activity.”
Retailers are expecting consumers to speng big. (9News)?To access the deals, shoppers must be Amazon Prime members. (9News)
Are there other sales?
One of Amazon's major online competitors, eBay, has also announced "hundreds of additional deals" from today ranging across tech, gaming, toys and homewares products.
As part of the sales, eBay Plus customers are able to access Apple AirPods hourly from 10am for $99.
Discounts of up to $388 will also be on-offer for hair dryers, heaters, home systems and baby strollers.
One of Amazon's major online competitors, eBay, has also announced "hundreds of additional deals" from today.
“We know Aussies love a bargain - especially when it comes to popular items from brands like Apple, Dyson and Google," Sophie Onikul, from eBay Australia, told 9News in a statement.
"At eBay we’re proud to offer shoppers unbeatable range and value - with deals that are truly out-of-this-world - all year round.”
How do the sales help Australia?
The frenzy is also expected to provide a much-needed boost to Australian retail figures, which after a slow start to 2019 are benefiting from end of financial year sales, and tax returns.
“Mid season for retailers is a very important time of year,” National Retail Association Chief Executive Dominique Lamb said.
“We know that tax returns play a massive role in the fact that people do spend money, and they kind of wait until those tax returns come in before they go out and make those bigger purchases that they’ve perhaps been putting off for some time.
“So certainly white goods, linen, towels and other electronic equipment through the household – it really is a time of year where consumers start to spend.”
And that’s expected to ring true this year more than ever, with the Federal Government’s $1080 dollar tax cut bonus beginning to land in the bank accounts of workers earning between $48,000 and $90,000 per year.
“We know that the last time this occurred under the Rudd Government in 2009, we saw one of our record largest Januarys, which was about $19.2 billion being spent across the country,” Ms Lamb said.
“So, retailers are certainly expecting to see consumers spend up big and we’re hoping it will give retail the boost it really needs.”