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澳大利亚人抢先开始在亚马逊黄金日促销|出海澳大利亚电商岛群第18期

2019-08-05 20:46:29

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随着全球最大的在线销售之一——亚马逊黄金日——的上线,淘宝者们纷纷蜂拥而至,零售商们也在为这股热潮备货。              

 

澳大利亚人抢先一步,通过65小时的交易,在全球范围内获得最长的销售机会。              去年,在整个销售期间花费了21亿澳元以上。              

 

亚马逊黄金日最大的折扣是什么?              

 

-半价亚马逊设备,如Echo Dot和Amazon Echo              

-包括阿迪达斯、Calvin Klein和Lorna Jane在内的50%的时尚品牌折扣              

-25%的技术折扣,包括耳机、笔记本电脑、电器              

-30%的玩具折扣,包括乐高、芭比、费雪价格和玩具总动员4            

 

亚马逊黄金日是如何运作的?              

 

为了获得这些交易,购物者必须是Amazon Prime会员,这也使得他们可以在亚马逊图书、Kindle、音响和音乐订阅上打折。              

 

去年,在整个销售期间花费了21亿澳元以上。              

 

总部位于墨尔本的曼彻斯特和家用电器零售商Canningvale的总经理说,他们的许多产品在三个小时内就卖完了。              

 

乔丹·普拉尼托说:“我们参加了澳大利亚第一个亚马逊黄金日(去年),虽然我们预计销量会上升,但我们不希望这么快就把大部分打折产品卖光。”              

 

“我们的销售额增长了近500%。              

 

“在接下来的几天里,我们已经将股票投资翻了一番,为活动做准备,我们预计这将带来巨大的流量和严重的销售活动。”              

 

零售商希望消费者花大钱。为了达成交易,购物者必须是Amazon Prime会员。              

 

还有其他的销售吗?              

 

亚马逊的主要在线竞争对手之一,eBay,也宣布了“数百笔额外的交易”,从今天起,包括科技、游戏、玩具和家用产品。              

 

作为销售的一部分,eBay Plus的客户可以从上午10点开始每小时以99美元的价格访问苹果的机票。              

 

对于吹风机、加热器、家庭系统和婴儿推车,我们还将提供高达388美元的折扣。              亚马逊的主要在线竞争对手之一,eBay,也从今天起宣布了“数百笔额外交易”。              “我们知道澳大利亚人喜欢便宜货,尤其是苹果、戴森和谷歌等品牌的热门商品,”eBay Australia的索菲奥尼库尔在一份声明中告诉9News。              

 

“在易趣,我们为顾客提供无与伦比的服务范围和价值,让他们全年都能享受到真正意义上的优惠。”

 

销售对澳大利亚有何帮助?              

 

预计这股热潮还将为澳大利亚零售业数据提供急需的提振,澳大利亚零售业数据在缓慢启动至2019年后,将受益于财年末的销售和纳税申报。              

 

“零售商的旺季是一年中非常重要的时刻,”全国零售协会(National Retail Association)首席执行官多米尼克?兰姆(Dominique Lamb)表示。              

 

“我们知道,纳税申报表在人们花钱这一事实上起着巨大的作用,他们会等到这些纳税申报表出来之后,再出门购买那些他们可能已经拖延了一段时间的更大的商品。              “因此,白色商品、亚麻布、毛巾和其他电子设备肯定贯穿整个家庭——这确实是消费者开始消费的一年中的一段时间。”              

 

这一点预计今年会比以往任何时候都更为真实,联邦政府1080美元的减税奖金开始进入工人每年收入48000至90000美元的银行账户。              

 

兰姆女士说:“我们知道,上一次这件事发生在2009年陆克文政府执政期间,我们看到了我们有史以来最大的一个1月份,在全国花费了大约192亿美元。”              

 

“因此,零售商当然希望看到消费者消费大增,我们希望它能给零售业带来真正需要的增长。”

 

 

Aussies get head start on Amazon Prime Day sale

 

The bargain hunters are circling and retailers are stocking up for the frenzy, as one of the world’s biggest online sales – Amazon Prime Day – goes live

 

Australians get a head start and the longest access to the sale across the globe with 65 hours of deals.

 

Last year, more than $AU2.1 billion was spent over the duration of the sale.

 

What will the biggest Amazon Prime Day discounts be?

 

- Half price Amazon Devices, such as Echo Dot and Amazon Echo

- 50 per cent off fashion labels, including Adidas, Calvin Klein and Lorna Jane

- 25 per cent off tech including headphones, laptops, appliances

- 30 per cent off toys, including LEGO, Barbie, Fisher-Price and Toy Story 4

 

How does Amazon Prime Day work?

 

To access the deals, shoppers must be Amazon Prime members, which also entitles them to discounts on Amazon books, Kindle, Audible and music subscriptions.

 

Last year, more than $AU2.1 billion was spent over the duration of the sale. (9News)

 

The managing director of Melbourne-based manchester and homewares retailer Canningvale said many of their lines sold out within three hours.

 

“We participated in Australia’s first Amazon Prime Day (last year) and while we expected the uptick in sales, we were not expecting to sell out of the majority of our discounted products so quickly,” Jordan Prainito said.

 

“We saw close to a 500 per cent increase in sales.

 

“In regards to the next couple of days, we’ve doubled down on our stock investment in preparation for the event, which we expect to drive tremendous traffic and serious sales activity.”

 

Retailers are expecting consumers to speng big. (9News)?To access the deals, shoppers must be Amazon Prime members. (9News)

 

Are there other sales?

 

One of Amazon's major online competitors, eBay, has also announced "hundreds of additional deals" from today ranging across tech, gaming, toys and homewares products.

 

As part of the sales, eBay Plus customers are able to access Apple AirPods hourly from 10am for $99.

 

Discounts of up to $388 will also be on-offer for hair dryers, heaters, home systems and baby strollers.

 

One of Amazon's major online competitors, eBay, has also announced "hundreds of additional deals" from today.

 

“We know Aussies love a bargain - especially when it comes to popular items from brands like Apple, Dyson and Google," Sophie Onikul, from eBay Australia, told 9News in a statement.

 

"At eBay we’re proud to offer shoppers unbeatable range and value - with deals that are truly out-of-this-world - all year round.”

 

How do the sales help Australia?

 

The frenzy is also expected to provide a much-needed boost to Australian retail figures, which after a slow start to 2019 are benefiting from end of financial year sales, and tax returns.

 

“Mid season for retailers is a very important time of year,” National Retail Association Chief Executive Dominique Lamb said.

 

“We know that tax returns play a massive role in the fact that people do spend money, and they kind of wait until those tax returns come in before they go out and make those bigger purchases that they’ve perhaps been putting off for some time.

 

“So certainly white goods, linen, towels and other electronic equipment through the household – it really is a time of year where consumers start to spend.”

 

And that’s expected to ring true this year more than ever, with the Federal Government’s $1080 dollar tax cut bonus beginning to land in the bank accounts of workers earning between $48,000 and $90,000 per year.

 

“We know that the last time this occurred under the Rudd Government in 2009, we saw one of our record largest Januarys, which was about $19.2 billion being spent across the country,” Ms Lamb said.

 

“So, retailers are certainly expecting to see consumers spend up big and we’re hoping it will give retail the boost it really needs.”


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