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挖掘电子商务平台的全部潜力|出海肯尼亚电商岛群第5期

2019-08-04 22:37:44

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电子商务在非洲发展迅速,为企业家和企业扩大市场准入和加入价值链创造了新的机会。

 

就业机会正在创造中,新的商业模式正在出现。与此同时,不断变化的形势正在创造新的风险和挑战。

 

电子商务带来的收益不是自动的,数字技术的使用增加可能导致新的鸿沟和更广泛的收入不平等。

 

几代人以来,零售业的基本情况保持不变。想买东西的人通常必须去商店,大多数人通过寻找商店的标志来找到商店。

 

 

最近,联合国贸易和发展会议(贸发会议)在内罗毕主办了有史以来第一个非洲电子商务周,吸引了89多个国家。它关闭了,大多数肯尼亚人没有注意到。

 

电子商务在非洲发展迅速,为企业家和企业扩大市场准入和加入价值链创造了新的机会。就业机会正在创造中,新的商业模式正在出现。与此同时,不断变化的形势正在创造新的风险和挑战。

 

电子商务带来的收益不是自动的,数字技术的使用增加可能导致新的鸿沟和更广泛的收入不平等。

 

几代人以来,零售业的基本情况保持不变。想买东西的人通常必须去商店,大多数人通过寻找商店的标志来找到商店。

 

许多小企业主只涉入电子商务的水域,但现在是时候潜入

 

在肯尼亚,您可以在路边的售货亭支付蔬菜费用,同时您也可以使用移动货币在五星级酒店支付账单。肯尼亚的智能手机普及率超过80%

 

互联网几乎以各种可能的方式改变了世界,电子商务也彻底改变了通过购物和销售实现商业的方式。然而,许多中小企业企业,即使知道这一点,仍然没有意识到,通过电子商务在线销售商品和服务,他们可以获得多大的增长。这是一种通过互联网开展业务的方式,虽然是一个相对较新的概念,但它有可能改变传统的经济活动形式。

 

投资电子商务软件平台对所有企业(包括 mama mboga)都很重要,因为消费者在研究、选择和购买产品时可以使用他们掌握的所有渠道。店内浏览器可以成为网上购物者,反之亦然。有很多人可能"喜欢"在店内购物,但"选择"在网上购物,因为这是最方便的选择。

 

在任何情况下,对于采用互联网营销和电子商务的企业来说,真正有价值的是能够接触到大部分在网上购物的客户。

 

广告

 

改进商业电子商务和网络营销策略可以防止小型零售商落后于竞争对手,并随着更多消费者选择在网上购物提供新的收入来源。将电子商务添加到业务战略中的好处之一是,它不需要比实体店现有的内容多得多。

 

想要开始在线销售的服装精品店只需要一台带有互联网连接的计算机来运行电子商务解决方案(网站或应用程序)和一些箱子来运送东西。这样,添加电子商务所需的投资比开设第二个位置要少得多。

 

企业家应该清楚,旧的零售模式已经改变,必须根据新的现实改变其战略。电子商务和在线销售将成为零售商收入中越来越重要的因素。对于营销人员来说,写作是在墙上的:你不需要一个更大的标志,你需要一个更大的网络营销存在。小企业现在比以往任何时候都更需要电子商务。

 

设置商业网站并在线销售产品可以影响您的销售量。许多拥有传统实体零售店的企业都发现了这一点。提供服务和咨询的企业也可以通过强大的在线业务来发展业务。

 

您可以同时直接销售和安排预约和预订,从而节省您精力和头疼。您和您的客户对何时可用也有更好的了解,并可以一起为双方都创造最佳时间。

 

作为小型离线企业,当您的客户欣赏您的产品/服务时,您很难利用这些优势来影响新客户。但是,通过在线展示您的业务,您的客户可以分享他们对您企业的社交媒体配置文件的赞赏。

 

这些评论可供所有人公开查看,这有助于您影响新用户,从而转换为客户。

 

每当你需要宣布任何促销或您的交易和折扣,创建炒作是一个很大的交易。可以在所有社交平台上创建宣传,例如在 Facebook、Instagram 和电子邮件上。

 

Tap Full Potential of E-commerce Platforms

 

E-commerce is growing quickly in Africa, creating new opportunities for entrepreneurs and businesses to expand their market access and join value chains.

 

Jobs are being created and new business models are emerging. At the same time, the evolving landscape is creating new risks and challenges.

 

The gains from e-commerce are not automatic, and the increased use of digital technologies can result in new divides and wider income inequalities.

 

For generations, the basics of retail stayed the same. People who wanted to buy something usually had to go to a store and most people were able to find a store by looking for its sign.

 

Advertisement

 

Recently, the United Nations Conference on Trade and Development (UNCTAD) hosted the first ever Africa e-Commerce Week in Nairobi, which attracted over 89 countries. It closed unnoticed by most Kenyans.

 

E-commerce is growing quickly in Africa, creating new opportunities for entrepreneurs and businesses to expand their market access and join value chains. Jobs are being created and new business models are emerging. At the same time, the evolving landscape is creating new risks and challenges.

 

The gains from e-commerce are not automatic, and the increased use of digital technologies can result in new divides and wider income inequalities.

 

For generations, the basics of retail stayed the same. People who wanted to buy something usually had to go to a store and most people were able to find a store by looking for its sign.

 

Many small business owners have only waded into the waters of e-commerce, but the time has come to dive in

 

In Kenya you can pay for your vegetables at the road side kiosk and at the same time you can pay your bill at a five star hotel using mobile money. Smartphones penetration in Kenyat is at over 80 percent

 

The internet has changed the world in almost every possible way, and e-commerce has revolutionised how business is done through shopping and selling. However, many MSMEs businesses, even knowing this, still haven’t realised just how large a growth spurt they can gain by selling their goods and services online through e-commerce. Which is a way of conducting business over the Internet, though it is a relatively new concept, it has the potential to alter the traditional form of economic activities.

 

Investing in an ecommerce software platform is important for all businesses including mama mboga, because consumers use all channels at their disposal when researching, selecting and buying a product. In-store browsers can become online shoppers and vice versa. There are a lot of people who may 'prefer' to shop in-store but 'choose' to shop online because it's the most convenient option.

 

In any case, a real value for businesses that embraces internet marketing and ecommerce to reach the large percentage of customers who are shopping online.

 

Improving a business ecommerce and internet marketing strategy can prevent a small retailer from falling behind their competitors and provide new sources of revenue as more consumers choose to shop online. One of the benefits about adding ecommerce to a business strategy is that it doesn't require much more than what is already available at the brick and mortar location.

 

A clothing boutique that wants to start selling online only needs a computer with an internet connection to run the ecommerce solution (a website or app) and some boxes to ship things in. In this way, adding ecommerce can require far less investment than opening a second location.

 

It should be clear to entrepreneurs that the old models of retail have changed and that it's essential to change their strategy in accordance with the new reality. Ecommerce and online sales will become an ever-important factor in the revenue of retailers. For marketers the writing is on the wall: you don't need a bigger sign, you need a bigger internet marketing presence. Small businesses need ecommerce now, more than ever.

 

Setting up a business website and selling your products online can make a difference in your volume of sales. Many businesses with traditional brick and mortar retail shops are discovering this. Businesses that provide services and consulting can also grow their business with a strong online presence.

 

You can sell and schedule appointments and bookings directly at the same time, saving you effort and headache. You and your customers also have a better idea of when you’ll be available and can work together on the best time for you both.

 

As a small offline business, when your products/services are appreciated by your customers, it’s really hard for you to take advantage of those appreciations to influence new customers. But, with having an online presence of your business, your customers can share their appreciation over social media profiles of your business.

 

These reviews are publically available for everyone to see and this helps you to influence your new users to get converted to customers.

 

Whenever you need to announce any promotions or your deals and discounts, creating a hype is a great deal. Hype can be created on all the social platforms such as on Facebook, Instagram, and emails.


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